“Our head of #social media is the customer.” – McDonald’s. If you believe in such a statement, then below are your 10 commandments that help enforce the credibility of your brand as well as build a healthy and engaging atmosphere. A definitive must, since statistics have revealed that 51% of people who follow a brand, will purchase from that same brand.
- You shall balance out your hearing and listening skills
- You shall create a dialog, and never a monologue
- Do not take the name of your brand in vain, and do not take it personal
- You shall honor your followers, whether praising or criticizing you
- You shall not compare two or more items/topics suggested by your followers and present your opinion
- You shall not take side in any discussion that arises involving politics, religion, controversial topics (ethnic differences, animal care, sex, violence...etc...)
- You shall not attempt to be funny by stating jokes, using sarcasm or other common methods as hilarity is relative
- You shall not delete any post from your followers, without clearly stating the reasons
- You shall not flirt with your follower, nor comment on their profile picture
- You shall not treat SEO and SMO independently
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